People often ask us about how effective a blog might be for their business and what kind of things they should be blogging about.
Blogging is a fantastic tool for anyone in business to use to reach a regular audience and promote themselves and their business.
The key to a blog is to write about subjects that are relevant to you and your business; choose a subject that your reader would enjoy and that is current and up to date with what’s going on in the world.
The one thing you should avoid in a blog is blatant sales pitch. Instead, they should be used to let the reader know who you are and, ideally, give away some helpful information! Sales pitches distract from that and make the blog look more like an advertisement, which often stops people from becoming regular readers.
Don’t hesitate to be more relaxed with your writing, making a blog personal will help your reader to engage with what you’ve written. Also, don’t be afraid to include a little fun – your writing doesn’t have to be work, work, work! Often people read blogs when they are on their lunch or tea breaks so they’re likely to enjoy something light-hearted.
Remember, once you post a blog, it’s available to the whole of the World Wide Web – you never know who may read it or what new connections you may make because of it…